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Roxy Promotions & Apparel offers over 200,000 promotional product and advertising specialty items. Most can be imprinted (sometimes called decorated) with your company name, logo, or message.

The type of imprinting used depends on the product. Most imprinting falls under the following categories:
Embroidery
Silk Screen
Pad Printing
Dye Sublimation
Laser Engraving
 
Embroidery
Just exactly what is Embroidery?

 

It is an embellishment of a fabric or garment in which coloured threads are sewn on to the fabric to create a design. Embroidery may be done either by hand or machine.

Embroidery is generally used within the promotional product industry on apparel, bags or other cloth products.

What is the first step?

We begin by taking your logo, message or name and "digitizing" the artwork.
This is the specialized process of converting two dimensional artwork into stitches or thread.
Unlike some other types of imprinting, you can provide us your artwork in just about any popular formats (jpg, tif, eps, bmp,etc.). We don't actually "convert" your artwork; rather we actually recreate the artwork using stitches. Once converted, the digitizer instructs the sewing machine to sew the design, in colours selected.
Because embroidery is three dimensional, the results are far more exciting than traditional silks screen or other imprinting methods.

 

How many colours can I use?

There is no limit to the colours you can use. Since the machine is using thread to create the end result it makes no difference if it is selecting black or green. If you use lots of colours and have a complicated design you may increase your cost slightly.
You can select virtually any colour. Generally, if you provide us a PMS (Pantone Matching System) Number, we can match the thread very closely. Please advise us if you need an exact match in colour.

 

What is the cost?

There is an initial cost to "digitize" your artwork. Once that is completed there is generally a "run charge" for each item. As long as the artwork remains the same size, you can continue to use the same digitized artwork for future jobs.

Pricing is also based upon the number of stitches. As you can imagine, the more stitches that are involved in your artwork, the longer the production time and the more thread is used.

A basic logo on a hat or shirt will generally run about 7,500 stitches. Once you provide us with artwork, we can give you an estimate of the number of stitches needed to complete your job.

 

What happens next?

Once you approve the artwork, your job goes into production. This is a very hands on process. Before the process of sewing can begin, specific thread colours must be loaded by hand into the machines. The embroidery machine is instructed by a trained professional to sew the design in a particular colour sequence and a particular sewing speed.

The merchandise must be loaded into the machine by hand. Once the design has been completed, the item is removed from the machine, and sent to the finishing area.

The product is inspected for quality, and excess backing material or threads are removed. The items are then prepared for shipping.

 

Are there any size restrictions?

We can produce embroidered pieces in just about any size. Do keep in mind that small type fonts are difficult to reproduce. Generally we like to have letters at least 1/4 inches tall.
Also, if you have a very large logo on a shirt it may sag or even become very difficult to wear.

 

Silk Screen

This process can also be used on apparel -- particularly T shirts or hats. It can also be applied to plastic, wood, and in some cases, paper.

It is one of the oldest methods of printing. It is a stencil method of printmaking in which a design is imposed on a screen of silk or other fine mesh, with blank areas coated with an impermeable substance. Ink is forced through the mesh onto the printing surface. Also called screen-printing or silk-screen process.

 

Normally this process does not allow for halftones, or shades of colours, thus a dark blue and light blue would be considered a two colour imprint.

When multiple colours are used it may not be possible to line colours up exactly. Generally, a 1/16th to 1/8th inch shift can be expected.

Newer processes allow for 4 colour process printing.

 

Artwork is preferred in a vector format (.eps or .ai). Generally, .jpg, .bmp and .tif files will produce ragged edges when silk-screened.

You should avoid small type -under 12 point --(particularly bold) as the ink fills in between the characters.

 

Pad Printing

Used for printing across relatively small areas on plastic items and when the area to be printed is difficult to get at or is contoured. Think of it almost like the process when you use a rubber stamp.

While multiple colours can be used generally a single colour produces the best results.

Artwork is preferred in a vector format (.eps or .ai) generally, .jpg, .bmp and .tif files will produce ragged edges when pad printed.

 

Dye-Sublimation Printing

Dye-Sublimation uses high heat and solid dyes to produce photo lab-quality images. Dye-Sub printers contain a roll of transparent film made up of page-sized panels of colour. Solid dyes in cyan, magenta, yellow, and black are embedded in the film. Print head heating elements vaporize the inks which adhere to a specially-coated paper. As the ink cools it re-solidifies on the paper.

 

The results can be remarkable. Because the process does not involve making a plate or screen, the set up charges are usually lower. This makes this process great for small runs and where a silk screen process would be too expensive.

Artwork in .jpg,.tif and .bmp can usually be accepted for this process. However, vector art such as .eps or .ai files are preferred.

 

Laser Engraving

Laser engraving is used most on trophies and glassware. Yes, we can laser engrave colour on some items. Wood looks especially nice with colour added - we can add colour for some logos and text. We can use several methods, including colour fill paint, colour foils and wood inlays.

Laser engraving is different than screen printing, or a method of decoration which wears off over time; laser engraving is uniquely permanent since it etches the surface of the item being engraved.

On anodized aluminium, laser engraving comes out frosty white. On wood, it will turn a rich dark colour. On marble, it comes out frosty white. On stainless steel, the resulting engraving is black. Engraving onto plastic will result in the underlying coating colour.

 

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